Eir is a manufacturing technique use to create a grain consistent with the photographic image on the laminate floor.Benefits of EIR : Intensifies depth, texture and natural look of the floor.Accentuates the design; especially when light is reflected off the surface Allows for micro-grout lines and precise detailing.

Laminate flooring technology has dramatically improved over the past few years and it is becoming increasingly more difficult to distinguish laminate flooring from real natural wood and tile flooring. Laminate flooring is not just offered in wood plank designs, but also in a wide range of colors in realistic stone, slate and tile designs with grout lines.